Mission Statement

To serve students by providing and promoting a better understanding of the functions of advertising and of its values; by stimulating and encouraging advertising professionalism through advertising education; by applying the skills, creativity and energy of advertising to help solve social problems; by developing the individual abilities of its members; and by promoting fellowship and the free exchange of ideas.

What We Do

American Advertising Federation at UC Berkeley is a college chapter of the national AAF organization, whose members consist of advertising professionals, corporate affiliates, and college institutions. The primary focus for us as a college chapter is to work towards competing in the annual National Student Advertising Competition.

As ImagiCal advertising, we work as a mock advertising firm, creating a multi-million dollar communications campaign for a corporate sponsor. For information on our past campaigns, please check out the Projects section.

 

 

Recruitment Info:

Recruitment for ImagiCal occurs once every academic year during the fall semester. Please come to one of our info sessions to find out more about us and get a copy of our paper application.

Admission into ImagiCal is competitive, as we only take around 10% of all applicants. The application process includes a screening of the paper application, an individual interview, and a group interview. You will be notified of these after the application deadline, and of your final admissions status within 2 weeks of the deadline.

If you have any questions regarding the process, please feel free to send an email to us. We hope to see you apply next year!